Hiring, org design, and capability development. I help B2C companies build marketing teams that can execute—from first hire to 100+.
You can have the best strategy in the world, but without the right people it's just a document. Most growth challenges are ultimately team challenges.
Who should your first marketing hire be? When do you need a head of growth vs. a performance marketer vs. a content person? Should you build in-house or use agencies? How do you structure a team that can scale without breaking?
These decisions compound. The right first hire accelerates everything that follows. The wrong one costs you months.
I help founders, CMOs, and growth leaders make better decisions about their marketing team—from first hire to building a department of 100+.
Define the roles you need, in the right order. Write job specs, design interview processes, and help evaluate candidates.
Structure your marketing team for the stage you're at—and the stage you're heading to. Reporting lines, team topology, and clear ownership.
When to build in-house, when to outsource, and how to manage the transition. Get the right capabilities at the right cost.
Upskill your existing team. Identify gaps, build training plans, and create the processes that help people do their best work.
Support new marketing leaders as they grow into their roles. First-time managers, new CMOs, or founders learning to delegate.
Document what works so it doesn't live in one person's head. Processes, templates, and onboarding guides that help the team scale.
I've built marketing teams from scratch at multiple companies—and scaled them through every stage of growth.
I know what great looks like at every stage because I've hired for it, managed it, and built the structures that make it work.
Book a 30-minute call. We'll talk about your team, your gaps, and what to do next.
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