Practical thinking on B2C growth—strategy, channels, teams, and measurement.
Most B2C startups don't have a growth strategy—they have a list of marketing activities. Here's a framework for building one that connects business goals to marketing execution.
The order in which you build your marketing team matters more than most founders think. Get it wrong and you'll waste months. Here's how to think about it.
Every platform claims credit for the same conversions. Last-click is misleading. Multi-touch is complicated. What should B2C companies actually do about attribution?