Not just rankings—traffic that converts. I help B2C startups and scaleups build organic visibility that compounds over time.
SEO feels slow. Paid channels give you instant feedback—spend more, get more. So SEO gets deprioritised, handed to an agency, or treated as a checkbox exercise.
The problem is that organic search is often the single largest sustainable acquisition channel for B2C businesses. Companies that invest early and consistently end up with a compounding advantage their competitors can't easily replicate.
But doing SEO well requires more than writing blog posts or fixing meta tags. It means understanding how your product, content, and technical infrastructure work together to capture demand.
I help B2C companies build an SEO strategy that's tied to business outcomes—not vanity metrics. Whether you need a full audit, a content roadmap, or someone to lead the function, I adapt to what you need.
Site architecture, crawlability, page speed, Core Web Vitals, structured data. Making sure search engines can find and understand your content.
Keyword research, content planning, editorial calendars. Building content that captures demand at every stage of the funnel.
Programmatic pages, user-generated content, marketplace SEO. Turning your product itself into an organic growth engine.
Comprehensive technical and content audits. Identify what's holding you back and build a prioritised fix list.
Earning links through PR, partnerships, and content worth linking to. Building domain authority the right way.
Track the metrics that matter—not just rankings, but traffic, conversions, and revenue from organic search.
I've built and scaled SEO functions at companies from seed stage to IPO. I understand how SEO fits into the broader growth picture—not as a siloed channel, but as a strategic advantage.
I don't just know SEO in theory. I know how to make it work inside a fast-moving B2C company with competing priorities and limited resources.
Book a 30-minute call. We'll discuss your organic opportunity and how to capture it.
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