Email, push, in-app. I help B2C companies build lifecycle programmes that improve activation, retention, and LTV.
Most B2C companies focus the majority of their marketing energy on acquisition. Get people in the door. Hit the signup target. Move on.
But the biggest growth lever for most businesses isn't more new users—it's getting more from the users you already have. Better onboarding. Smarter re-engagement. Reducing churn. Increasing repeat usage.
Lifecycle marketing is the bridge between acquisition and retention. Done well, it transforms your unit economics by increasing LTV without increasing CAC.
I help B2C companies build lifecycle marketing programmes that improve activation, engagement, and retention. From strategy to execution—whether you need the full programme built or specific areas optimised.
Transactional, lifecycle, and promotional email. Segmentation, personalisation, deliverability, and content strategy.
Mobile push, web push, and in-app messages. Reach users in the right context with the right message at the right time.
Map the user journey from signup to first value moment. Identify drop-off points and build flows that drive activation.
Win-back campaigns, churn prediction, re-engagement flows. Keep users active and bring back those who've lapsed.
Move beyond batch-and-blast. Build segments based on behaviour, value, and lifecycle stage. Personalise at scale.
Select and set up the right CRM and messaging tools. Braze, Iterable, Customer.io, HubSpot—I've worked with them all.
I've built lifecycle marketing functions as part of broader growth teams—so I understand how CRM, email, and retention fit into the bigger picture alongside acquisition.
Lifecycle marketing often gets treated as a support function. I help companies treat it as the growth lever it actually is.
Book a 30-minute call. We'll discuss your lifecycle marketing and where the biggest opportunities are.
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